diffused metaphor ?

histirical icons of italian design

de+signare 

design is making sense of things (1989)

 

 

design-driven innovation

1. design and innovation: the role of meaning

what is the most diffused metaphor of innovation?

people

direction

solution

historical icons of italian design

de+signare means make things meaningful

Alessi: family follows fiction

colors shapes materials

make our life happier

Kartell: bookworm

Technogym: kinesis

people

meaningful direction

better solution

Philips: ambient experience

from advanced and precise imaging scanners to relaxing and friendly imaging scanners

Nintendo: wii

2. design-driven mindsets: inside-out and criticism

3. process of design-driven innovation

inside:

me: you have to rely on what you believe

people will never love a product that you do not love

pair: Monet and Renoir

Microsoft Apple

circle: the impressonists

Monet Renoir Bazille Sysley

圈子

interpreters: cultural production

out

4. the contribution provided by interpreters

experience of life:

direct players: manufacturers, retailers, design firms, thchnology suppliers 

professionals: scholars, anthropologists, socilogists, trend analysts

cultural interpreters: journalists, directors, writers, priests, critics

meaningful direction

from competitors to alfa romeo

cars

 

 

 

 

 

 

 

 

INNOVATION

eg.bulb:light+value(desire needs)

 

The Role of Meaning

 

people_direction_solution

 

technologies/emotional values beyond

 

eg.Family Follows Fiction

"beyond aesthetics and style":relieve boredom and solitude

 

eg.Kinesis

fitness/livingroom

 

people-meaningfui direction-better solution

 

outside in__better solution

Inside Out__Meaningfui Direction

 

Criticism

"i judge,i value,i interpret"

 

Process of design-driven innovation

inside-me-pair-circle-interpret

"people will never loe a product that you don't love

 

Interpreters