Innovation and Design: the Italian way

Arch. Paolo Bartoli

info@bartolidesign.it

Anna Bartoli + Paolo Bartoli

Founded by Paolo Bartoli

Let's understand:
how has the world of design changed?
more specifically
how has designer's role changed?

From analogic to digital in the last 20 years
Companies have understood that design is important and adopted a design driven approach.

Designer's role:

Ask questions
Create connection
Make sense with a vision
Storytelling

Give a context to the visions. Establish the relationships that a product can engage with users, context wth other products and services.

Global Trend: Constant change

It's the cultural model that drives society's evolution
Trend 1 - Physical to virtual

Moving from ownership to sharing experience, to the intangible.

Products need a context to be appreciated

Trend 2 - Innovation of Meaning

Giving identity and finding uniqueness
Not innovation of solutions, or answering to peoplet's needs. People are in search of values and opportunities. 

Trend 3 - Material's authenticity

We have more materials than we need, 
Materials are created, in search for an application.

Materiality is a quality being sought after. 

Two approaches to design in Bartoli:

1085 and Wonder + Storm

Brief: What can you manufacture with this material? 

7mm Cowhide leather
Frame in steel, leather seat and wooden legs

1st prototype

2nd prototype gentler model

Hot forming the leather, not enough to keep shape 

Introducing a tie rod to keep together the B side, the back of the chair, to provide support. 

Chose a metal rod used in nautical application. In time, the leather will relax, therefore needing to regulate the tension.

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If there is no meaning for the user in the product the design is failed

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How to address time in design? Account for planned obsolescence

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Lamp

Pyrex tube in different diameters

Came from a simple idea, an archetype from a lamp in the form of a candle.

Tubes were shaped and a halogen lamp put inside

They thought about glass modularity in different sizes and tube lengths

Thinking of how to anchor the lighting system 

2016: switch to LED

How to disipate heat?

Dimension was the problem 

Metal tube becomes the heat sink as heat dissipator, and provides structure to the cable cord

Engage your client if you want to engage your customers

Keep perfecting the solution: for a more steady light source

In sum, being Design Driven, the italian way is:

 

 

 

 

 

 

 

the world changed from aanalogiclolgic to digital wuickly

new designers role - before it was product design, solving problems, analogies of the market, conceiving design briefs/ developing concept design. 

new - shifting from product to service, the designer should have a broader approach on marketing, understanding the companies working way, manufacturing, distribution

most important task to deliver from the designer is direction - communication and design management, vision and startegies. Better how to promote and communicate the product. 

designers' role is to create connections between duff markets, technologies, and visions. 

ask questions, storytelling, make connections, make sense with a vision. we work in teams with diff specialties/focuses 

global trends - constant change 

trend 1 - physical to virtue - designing the digital experience. consumers look for experiences, not just products. designers no longer design simple physical products they design digital and physical experiences for constumeros. 

products need a context to b appreciated to build a brand lifestyle through consumer experiecnes, 

trend 2 - innovation of meaning - uniqueness and identity - n search of identity in a crowded market

we are all in need, confuses, our reality becomes complex and fragmented, so brands need to stand out. we need the innovation of meaning not an innovation of solutions or answers to people's needs, people are in search of value and oppertinities. 

trend 3- materials authenticity - we have far more materials and technologies. there's a trend for authentic real materials, materiality is quality being sought after. we have too many fake materials too. 

two approaches to design - 

Development staircase - top-down approach/bottom-top approach

meaning

solution

product

technology

innovation and design:

the italian way

Paolo Bartoli

how has the world of design changed?

how has designers' role changed?

in the past two decages

analogic to digital

communication medium audience contents companies market

trend1 physical to virtual

trend2 innovation of meaning, identity and uniqueness

trend3 materials authenticity

1085 edition kristalia

new material leather

the development staircase

bottom up: technology product solution meaning

top down: meaning solution product techonology 

wonder and storm penta light

the evolution of idea

to connect designers furniture companies craftsmanship high technology digital tools

you get ingenious solutions flexibility and customizability unique products one-to-one contact customer engagement

italian design culture

italian furniture industry

international markets

the drivers of success of italian design: culture values and identity

the italian furniture industry and its extraordinary relationship with design skills

networking people and abilities is within italian culture

 

 

 

 

 

product  design

 

how the world of design changed?

 

how has designers'role changed?

ask questions;create connections;make snse with a vision;storytelling

project director;always be curious

 

Trends

1:physical to virtual,designing the (digital) experience

2:innovation of meaning,idenity and uniqueness

3,materials authenticity

 

 

 

2_INNOVATION AND DESIGN THE ITALIAN WAY_Bartoli

Bartoli's studio: furniture design

 

1.how the world change?

 

2. designer's role

-ask questions

-create connections

-make sense with a vison

-storytelling

- be the project director

-always be curious!! 

 

3.global trend: constant change

culture instead of age

trend #1: phisical to virtual

tangbile to intangible

trend #2: innovation of meaning, identity and uniqueness

trend #3: