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Fashion design innovation

Design is a process of construction of meaning&value

Italian design system

science&anrt&reflective praxis

• science

scientific culture

industrial process and standardization

design as a deductive method

• design

fine arts culture

handicraft process

design as creative talent

• reflective praxis

fine arts culture&industrial culture

hibrid handicraft &industrial

multidisciplinary/systemic approach

Italian fashion brands

innovating fashion by design

the italian fashion between cultural roots and future developments

Paola Bertola

design as a process of sense making driving innovation

innovation ecosysstem

 social construction