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Innovation and Technology Management in Tourism & Hospitality

Innovation and Technology Management in Tourism & Hospitality 扫二维码继续学习 二维码时效为半小时

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1. An Introduction to IT in the Hospitality&Tourism Industry
2. Information Technology Adoption & Applications
3. Value Creation through IT and Innovation
4. Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry
5. Review
6. IT-based Innovation in Marketing and Operation
7. Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations
8. “Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion”
9. Technology Development and the Future of Hospitality and Tourism Organizations
10. Review