Six aspects of design sceience of tourism

experience focused

science based

use new tools 

system oriented

scaleable from small to large setting

action-construction oriented 

Consumers design their 

System thinking

Organism, system, dynamic, adaptive,

Design thinking in tourism 

design science, a systematic framework

manage the system

traveller control through social media

recommenda

Tourism marketing旅游营销

 Travel behavior advertising evolution

Information technology信息技术

Tourism design旅游设计

He has co-authored a book titled tourism information technology and a monograph and co-edited six books focusing on various aspects of tourism marketing,information technology and development including design science in tourism: foundation of destination management of analytics in smart tourism design: concepts and methods.

1. co-founding editor of tourism analysis
2. Past editor-in-Chief, journal of information technology and tourism
3. Founding editor of the foundations in tourism-research series in the journal of travel research.