Innovation and Technology Management in Tourism & Hospitality introduces IT applications in the hotel and tourism industry. Students will learn technology components, automation, innovation, and innovative product development in the hospitality and tourism industry. This course will cover the topics of distribution and reservation systems, digital and search advertising, and IT-based innovation in marketing and operation. A few newly added modules will demonstrate some of the most up-to-date concepts, such as marketing 4.0 in the digital economy and digital transformation, etc. Besides teaching the students how to select, implement, and manage information systems, this course will also lead them to explore MIS strategy, innovation, and technology trends in tourism and hospitality.